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Attendees can anticipate 200 exhibitors and a comprehensive educational program.
March 16, 2015
By: Jamie Matusow
Editor-in-Chief
Show organizers say that Luxe Pack New York, known as the only show in the U.S. dedicated to creative packaging, will spotlight more packaging suppliers than ever before, with 200 participants this year. Both previous exhibitors and newbies will be on hand when the show takes place on May 13-14, at Pier 92, in Manhattan. Suppliers run the gamut—specializing in packaging for Beauty, Wine & Spirits, Gourmet Food, Jewelry, Fashion & Accessories. “Luxe Pack New York continues to grow and integrate new exhibitors, while remaining true to its core fundamentals,” says Nathalie Grosdidier, executive director Luxe Pack. Products shown will include bags & pouches, bottles, boxes, cases, containers, caps & closures, dispensers, pumps, sprayers, valves, jars, labels, samples, textiles, tubes, ribbons, vials & monodoses and raw materials. Luxe Promo New York, launched in 2014, will return with a wider array of contemporary and artful packaging options for brands interested in high-end gifts, holiday premiums and exclusive merchandise within the beauty and beverage sectors. “Luxe Pack New York is a melting pot of the most innovative options and expertise for all professionals involved in packaging development,” says Grosdidier. The Luxe Pack Innovation Forum also returns with a special exhibit showcasing the newest creations and innovations from exhibitors, including sustainable products. Session Speakers and Headline Topics The private B-to-B show will also feature a variety of special exhibits and a comprehensive seminar program. A number of events are being organized around a “green packaging” theme, including the Luxe Pack in Green awards, in which exhibitor initiatives in eco-design innovation are showcased and a jury of professionals determines the most innovative, environmentally friendly packaging solution at the show. The 2015 jury members are: William McDonough, chief executive, McDonough Innovation; Juliane Camposano, former AVP L’Oréal, chief creative officer, Carol’s Daughter; Maria Williams, vice president creative, Godiva; Dan Denisoff, senior vice president, operations, Pernod Ricard; Andrew Dent, vice president Library & Materials Research, Material ConneXion; Jamie Matusow, editor, Beauty Packaging magazine. “Luxe Pack in Green has become the international platform to highlight the best practices of sustainable development,” says Grosdidier. The nominees and winners for each of the three awards in New York, Monaco and Shanghai will now be inducted into the “Luxe Pack in Green Hall of Fame.” William McDonough, the show’s guest of honor and chief executive of William McDonough Innovation—and co-author of the iconic Cradle to Cradle: Remaking the Way We Make Things—will kick off a special afternoon on May 13, at 3pm, dedicated to eco-design packaging and sustainable solutions. At 4pm, a panel titled, Working Together to Produce Environmentally Responsible Packaging, moderated by Jamie Matusow, editor, Beauty Packaging, will look at how brands and suppliers work together to reduce packaging’s environmental impact. Following this panel, the Luxe Pack in Green Awards Ceremony will be held at 5:15pm. Panel on Premium Packaging Prior to the “green afternoon,” at 1:30pm, a panel called Uber Masstige: The Elevation of Aspirational Branding, created and moderated by Marc Rosen, president, Marc Rosen Associates, will talk about building the DNA of luxury into every product to meet consumers’ desire for premium at every level. Panelists include James Gager, senior vice president and group creative director at M·A·C Cosmetics and Jo Malone Worldwide; Veronique Gabai-Pinsky, senior advisor Estée Lauder Companies, strategic advisor, creative director, Veronique Gabai Inc; Jim Berkrot, senior sales executive, Bently Laboratories, LLC; and Theo Spilka, global vice president, strategic licensing and business development, Firmenich. More info: www.luxepacknewyork.com
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